o insight: Open Happiness :)

Videos da nova campanha da Coca-Cola:
Open happiness Coca Cola, the girl and boy at library



"An insight is a fresh and unexpected perspective. It gets the following reaction from those involved: 'Wow, yes, you're right.' I'd never thought of it like that before, but you're absolutely right. You really understand what's going on here." [© buildingbrands.com].

"A consumer insight is a discovery about people that enables us to establish a natural connection between a product and their daily lives." [© McKeeKranenborg]

Preciso dizer mais alguma coisa sobre porque é que (eu acho que) este anúncio está tão bem conseguido?

Sobre este tema, têm mesmo de ler a apresentação: "Insights - something of a presentation…" de Simon Law no blog "Another Planning Blog".