interfaces inteligentes - the next big thing!

interface:
"an interface defines the communication boundary between two entities";
"something that connects two separate entities";
"the point of interconnection that allows an interaction";

augmented reality:
"augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time"

vale a pena ver:


Nas palavras de Ramon Ollé (autor do blog brandjazz, onde encontrei este video pela primeira vez):

"Aunque la tecnología está en estado embrionario, me parece que vale la pena reflexionar sobre cómo ésta va modelando la forma que tenemos de entender el retail, la publicidad y el Marketing en general."

Não podia estar mais de acordo :)